Our team combines rank-building initiatives to help accounting firms improve their online traction and stay on the first page of search results. With businesses going on a digital route, accounting firms and CPAs need to be seen more online. You’ll want your website to appear when people search for keywords that relate to your firm. So it’s important to be clear about the services you offer, the industries you serve and the software you work with.
We understand how potential clients interact with CPA websites. Our team has expertise in exactly what SEO best practices work for accountants while creating a customized marketing plan that best suits your individual firm. This could include Pay-Per-Click advertising, social media posting and even online reputation management. TheeDigital specializes in search engine optimization to improve visibility and increase traffic to your accounting firm’s website. Keyword research is what sets a good link building campaign apart from an average one. But if you want to earn links that resonate with your audience and drive traffic back to your website, your content must target the right keywords.
With link building, accountants are able to secure additional exposure for their practice/brand. Each link is an opportunity to reach online users that otherwise may have never intersected with the brand. It won’t work in isolation, but it can be a powerful catalyst for accountants in their pursuit of lead generation and branding. And in order for your SEO efforts to produce a healthy harvest, you’ll need to invest in link building. Research shows that 94 percent of all search engine clicks go to natural search (with just 6 percent going to pay-per-click listings). Furthermore, out of these natural search clicks, 33 percent go to the URL in the first position. In all, close to 75 percent of all natural searches end up feeding traffic to a URL on the first page of the Google results.
Once you have that valuable information, you can contact them directly to nurture that lead into a paying client. These kinds of pages build trust between you and the reader by showing your expertise and experience in accounting, which creates a connection between you and a potential client.
How Does Google Choose Where To Rank Your Site?
But if you want to dive deeper, there’s a whole lot more to discover. Google Analytics will tell you how often each page is visited on your site, how long visitors spend on each page, and so on. If you have a site search function on your own site, you can even see what people are searching for during their visit, and whether or not they are finding what they’re looking for. If they are failing to find certain information on a regular basis, perhaps your site should offer that information. Once you’ve completed all the items above, no doubt you’ll want to see the results. SEO doesn’t happen overnight, so it may be a month or two before you start to see a noticeable improvement in your search visibility.
However, there are over 200 factors that go into search engine ranking, so getting your website at the top of the results takes more than putting up a website. In order to be competitive online, everyone needs supplemental content on their website — including accountants. The more value you add to a search engine’s users, the higher your website will rank in organic search results. A blog with articles on various accounting topics will help a reader see you as a voice of authority and establish trust in your brand.
Looking For Content That Gets Results?
67% of accountants think that the profession is more competitive than ever. Though there are more competitive industries that pay $100+ to get a click from Google, driving organic traffic to your accounting firm is not easy. People already know about Deloitte, Ernst & Young, KPMG, but not all businesses have the budget to work with them. So there’s a need for you to become visible in search engines and reach your target companies when they seek help. If you are not in the Big Four of accounting firms, you need to work hard to build credibility for your services. Firms with multiple locations may benefit from both local SEO and regional or national SEO strategies. A local SEO strategy will boost rankings for each branch of your firm in local searches.
As you gain more traffic, we publish articles which have a larger amount of searches per month. Most businesses write anything they can think of, but everything we write is focused on creating “clusters” of information on topics which are relevant to your audience. Using the latest Natural Language Processing, Google can assess if content is helpful. This means that content quality has become more important than quantity and longer, superior quality articles are necessary in order to rank. For example, if you would like to rank for “business accountant”, we find questions and topics surrounding that search term which we can write about. If we choose the right questions to tackle, and link them together in the correct way, they will bring you traffic and also support the more competitive terms.
- If you need some support and advice, or just want us to do the heavy lifting for you, get in touch to discuss our SEO service.
- Also, if your business has a company page on Facebook, LinkedIn, or Twitter, check that your business name, address, and telephone number are also listed consistently on those, too.
- If you want to focus on SEO for your accounting firm, you’ll need a website that is technically sound and has and follows industry standards when it comes to the code and hosting.
- Now you think what your buyer personas have to do with SEO for accounting firms.
Include a sentence or two under each item listed in your overview pages. This will give visitors a preview of what’s in store when they click on each link. As you learn more about SEO, you’ll come across lots of different link-building strategies.
Local Seo For Accountants: Your Step
Google My Business also shows valuable information like the address of your firm, ratings, and hours of operation. These results also show up at the top of results pages, so if you’re listed there, you’ll be one of the first firms clients see.
However, targeting the keyword “accounting firms hiring in chicago” would be unprofessional. This keyword is searched by jobseekers, not accounting firm clients. Of course, the goal for your accounting firm is to be found on page one of the search results so you are more likely to get the traffic to your website.
Keywords are the terms people search for and that lead them to one website or another. When someone types something like, ‘accountants Casterbridge’ into Google, the keywords are, obviously, accountants and Casterbridge. You can’t write a search-engine-optimized copy if the list of your services is not clear. Every button leads to a separate service page that describes the service scope in detail and using appropriate keywords. When you are first starting to build your firm’s online reputation, receiving many links is not easy.
If you are an accountant in the UK, we can help optimise your firm’s website. We provide an effective service focused on generating relevant, high-quality leads for your practice over the long term. Do your research – time spent on keyword analysis is never wasted. Don’t try to game the system – produce frequent, good quality, relevant content, and you’ll get most of the way there without breaking a sweat. The great thing is, this can also improve your writing, naturally leading you into what my colleagues on the PracticeWeb content team call ‘elegant variation’. In fact, there was even a trend a few years ago for using misspellings deliberately, to capture all those people typing ‘accountents’ or ‘acountants’. Thankfully, Google essentially made this tactic pointless by introducing it’s ‘Did you mean…?
As companies seek in-house accountants, there remains a need for third-party CPA firms. A thorough and properly implemented SEO strategy will allow your accounting firm to engage with the highest number of potential clients — many of whom are ready to buy. One of the preferred methods for accountants is to cultivate guest blogging relationships with industry publications, financial blogs, business websites, and other publishing platforms. These relationships can then be leveraged for generating authoritative backlinks and exposure for your brand. Building URLs with relevant keywords is another way to tell search engine crawlers about the main theme of each page. SEO is one of the only forms of marketing that gives small startup businesses the opportunity to compete alongside large companies with big budgets.
Marketing Solutions To Help You Connect With Clients And Grow Your Business
At WebFX, we’re an SEO agency that specializes in SEO for accounting firms. How are you able to drive traffic to your site from Google, Bing, or Yahoo if you’re not showing up in the search engine results? To make your website stand out and attract more clients to your CPA firm, your accounting website needs search engine optimization, or SEO. Strategic SEO is the most cost-effective marketing strategy to become more visible to your local audience.
Our experts also know the best ways to optimize your Google My Business, Yelp, and Bing listings to highlight your team and your services. By adding photos, specializations, and consistently adding new content, your firm can stand out in local search.
Benefits Of Seo For Cpa Firms
Most Internet users won’t look past the first page of search results, so if you don’t rank highly, potential clients could overlook your website and your firm. Using the right SEO strategies can have many benefits for your accounting firm. Increasing your organic reach will generate more leads which will increase the number of clients which means more revenue – but you understand this being an accountant.