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Original equipment manufacturer Definition & Meaning

September 23, 2024
Bill Kimball

what is oem mean

These companies incorporate the individual components and create the final product for the end user. ODMs create product designs based on the guidelines and design data that a customer provides. Customers generally own the rights to the finished product designs but will have to determine details surrounding intellectual property (IP) ownership in the ODM contract. Depending on in-house capabilities, ODM services may include outsourced product development services, product manufacturing services and complete product lifecycle services. Software companies also sell OEM versions of their products to large hardware OEMs or smaller systems builders, who incorporate the software in the products they sell.

Technological Innovations Impacting OEM

Effective communication is essential for the success of any OEM partnership, particularly when it spans different cultures and languages.

Computer software

  1. OEM, or original equipment manufacturer, is a broad term that describes a web of relationships among IT hardware vendors, hardware component makers, software vendors and channel partners such as resellers and distributors.
  2. While the hardware differs by each company, the operating system (OS) running within those PCs is the product of the OEM, i.e.
  3. By meticulously evaluating potential partners against these criteria, companies can build successful, enduring relationships that enhance their competitive edge and market reach.
  4. The original Equipment Manufacturing (OEM) landscape continually evolves, influenced by technological advancements, shifting global trade policies, and changing market demands.
  5. Ensuring compliance with local and international legal and regulatory standards is crucial for avoiding legal issues and ensuring product safety.

Examples include a vendor that buys hardware from a name-brand OEM to use as the basis for building a dental imaging system or a vendor that sources ruggedized PCs from a large OEM to relabel for a manufacturing shop floor system. Name-brand OEMs such as Dell EMC and HPE operate partner programs specifically targeting such OEM companies. In the past, OEM referred to the company that originally built a given product, which was then sold to other companies to rebrand and resell. Over time, however, the term has become a label used to describe a variety of companies — and relationships among companies — in an increasingly complex IT supply chain. It is not uncommon for a company to act as an OEM and sell systems to other OEMs at the same time.

Examples of original equipment manufacturer in a Sentence

In today’s globalized market, Original Equipment Manufacturing (OEM) plays a crucial role in the supply chains of numerous industries, from electronics and automotive to textiles and machinery. OEM refers to the process where a company produces parts or complete products strictly to another company’s design and specification. This model allows brands to focus on R&D and sales while outsourcing production to specialized manufacturers, often resulting in cost efficiencies and scalability. The name-brand OEMs also develop OEM hardware relationships with companies downstream in the supply chain. Those companies take the OEM products and rebrand them under their own label, sometimes customizing the systems for consumers in vertical markets.

This fluidity makes for ambiguous relationships as lines blur among product designers, manufacturers and resellers. Original Equipment Manufacturing (OEM) is a pivotal business model in which a company, called the OEM, manufactures products or components purchased and retailed under another company’s brand name. This process is distinct from Original Design Manufacturing (ODM), where the manufacturer is involved in both the design and production phases, often giving them greater control over the final product. This section will delineate the distinctions between OEM and ODM, aiding readers in understanding the strategic choices companies face depending on their business goals and production capabilities. Original Equipment Manufacturing (OEM) refers to a business model where a company, known as the OEM, manufactures products or parts purchased and rebranded by another company to be sold under their brand name.

what is oem mean

Essentially, the OEM company produces the goods based on the specifications and designs provided by the client company. This allows the client company to focus on research and development, marketing, and sales while the OEM handles manufacturing. The original equipment manufacturer, or OEM, produces components other companies integrate into their products. Consumers can buy replacement OEM parts or use aftermarket manufactured parts that commonly provide a cheaper alternative. It can describe companies such as Dell EMC, Hewlett Packard Enterprise (HPE), HP Inc. and Lenovo — internationally known brands that purchase components from other companies and sell complete systems under their own labels.

As Dell incorporated Intel processors into its computers, for instance, Dell advertised that it had “Intel Inside! ” and marketing materials suggested that Intel and Dell were partners in the processor and computer design. In the previous example, the OEM manufactured the original parts that were used to assemble the car. The aftermarket is the market for replacement parts, accessories, and equipment for the care of an original product. The auto manufacturer assembles them into a car, and the completed car is marketed to auto dealers.

OEM parts tend to be more expensive than parts made by third-party manufacturers, but they are made to a more exact set of specifications. Some third-party products are as reliable as OEM parts, and they may be significantly cheaper. When searching for replacements, consumers should research different brands to determine which manufacturer offers the best combination of price and quality.

The phrase now can be used as an adjective, as in “OEM parts,” or as a verb, such as when a manufacturer says it plans to “OEM” a new product. Aftermarket replacement parts are often manufactured to be close to the original specifications of the OEM’s parts. Traditionally, OEMs focus on business-to-business (B2B) sales, while VARs sell to consumers (end users). Ready to unlock your business’s full potential with reliable OEM partnerships in Vietnam and China?

This section outlines the key considerations and steps in selecting an OEM partner that aligns with a company’s strategic goals and quality standards. An OEM would typically provide any replacements for defective or missing parts, which are often critical to the reseller’s reputation for reliability (and maintaining their long-term customer relationships). Using an OEM also allows the purchasing company to obtain needed components or products without owning and operating a factory. The consumer can either buy another thermostat manufactured by ABC Thermostats, or they can buy an aftermarket part, manufactured by a different company. While OEMs usually sell directly to other businesses, they may also sell to the general public.

With our deep expertise and established networks in these key manufacturing hubs, we are ideally positioned to streamline this process for you. Our team of experts is dedicated to connecting you with top-tier OEM factories that meet and exceed your production requirements and quality standards. Cosmo Sourcing is committed to facilitating this business journey, offering expert guidance and support in connecting with reliable Asian OEM partners. Whether you are taking your first steps in overseas manufacturing or looking to optimize your existing operations, understanding the nuances of OEM can significantly enhance your strategic decisions and operational efficiencies.

Furthermore, technological advancements in these countries have kept pace with global standards, ensuring that OEMs can handle high-tech production without compromising on quality. OEM products and aftermarket products have distinct benefits and disadvantages for the customer. Competition with aftermarket manufacturers helps drive down OEM prices and may bring OEM prices in line with aftermarket offerings. OEM software arrangements can also be found between software developers as well as between developers and OEM hardware companies. VMware, for example, lets OEM partners embed some of its virtualization products into their software offerings (VMware’s embedded OEM partnering initiative also applies to hardware and appliances).

Aftermarket parts are made by a third-party manufacturer but may be compatible with the same vehicles. For example, an OEM may manufacture electronic components for a VAR that makes high-definition TVs, such as Samsung. Or, an OEM may sell customized fasteners with a branded monogram to a VAR—for example, “RL” monograms for the clothing company Ralph Lauren. Choosing the right OEM partner is critical to the success of manufacturing operations, especially when dealing with overseas suppliers in Asia, such as Vietnam and China.

In computer and electronics sales, OEM parts refer to the software sold to another manufacturer for its products. An example is Windows operating systems, which Microsoft, the maker, sells to other computer makers like Dell and Lenovo to install in their hardware. An original equipment manufacturer (OEM) is a company whose goods are used as components in the products of another company, called a value-added reseller (VAR).

The VAR works closely with the OEM, which often customizes designs based on the VAR’s needs and specifications. For companies looking to leverage OEM for their production needs, the key to success lies in meticulous partner selection, robust quality control measures, and proactive engagement with technological and regulatory changes. Establishing strong, transparent relationships with OEM partners is crucial, as is maintaining flexibility to adapt to the ever-changing economic and political landscapes. The original Equipment Manufacturing (OEM) landscape continually evolves, influenced by technological advancements, shifting global trade policies, and changing market demands.

These OEMs also commonly bundle software that is not installed on stock Windows on the images of Windows that will be deployed with their PCs (appropriate hardware drivers, anti-malware and maintenance software, various apps, etc.). And, ODM products usually have a low minimum order quantity, making them attractive to smaller clients. The future of OEM is dynamic and full of potential for those who are prepared to innovate and adapt. By understanding these trends and preparing strategically, companies can leverage the evolving opportunities in the OEM sector to enhance their operational efficiency and expand their market reach. Engaging with Original Equipment Manufacturers (OEMs) globally presents a unique set of challenges.

Let us help you navigate the complexities of OEM sourcing so you can reap the rewards of high-quality, efficient, and ethical manufacturing solutions. This section highlights why Vietnam and China are not just viable but preferred destinations for companies looking to leverage the advantages of OEM. By offering economic benefits, skilled labor, and supportive governmental policies, these countries help international businesses optimize their production processes and achieve better market competitiveness. This backdrop sets the stage for discussing choosing the right OEM partner in these countries, ensuring alignment with business goals and operational strategies. This blog post aims to explore the vibrant world of OEM in Asia, highlighting the vast opportunities it presents and the practical challenges businesses may encounter. We will also provide insights into how companies like Cosmo Sourcing can bridge the gap between global clients and reputable OEM partners in Vietnam and China, ensuring a smooth and profitable manufacturing process.

Whether you are a seasoned player in the market or new to overseas manufacturing, understanding the nuances of OEM can significantly influence your operational success and strategic positioning. OEM companies, competing with aftermarket businesses, increasingly innovate supply chains and product lines to deliver a superior product at competitive pricing. OEM and aftermarket companies may use technologies such as 3D printing to efficiently create on-demand parts and make their supply chains more flexible. A consumer who needs to replace a damaged component for their car may purchase an OEM part to ensure replacement parts are fully compatible.